Apple may have a different AI strategy than others, say analysts

Muted WWDC does not imply Apple is behind in the AI race, analysts say, as company focuses on design integration and reliability rather than flashy AI launches

Apple may have disappointed some developers by not coming up with any blockbuster announcements or launches as part of its Worldwide Developers Conference (WWDC) this week, but analysts do not believe that the iPhone maker is lacking in innovation or lagging behind Google, Microsoft and Meta in the artificial intelligence (AI) race.

 

The Cupertino, California-based company has been known to blow away developers and consumers alike for years through this conference and mobile phone launches, but this time it was “a bit grounded,” according to an Indian developer who attended it.

 

One clear disappointment was the lack of an announcement