Ikea aims to reach 200 million people in India in the next three years and its journey is going to be based on affordability and accessibility, the Swedish home furnishings chain’s Group Chief Executive Officer Jesper Brodin said on Wednesday on the eve of the launch of the company’s first Indian store in Hyderabad.
Brodin said the company would like to keep the product prices within the reach of various segments of the society without compromising on quality. The furniture retailer, he added, wanted to expand its footprint in other Indian cities as quickly as possible to gain a significant share
