 "Mercedes Benz India")
Mercedes-Benz India, which recently launched a collector’s edition of the Mercedes-AMG G63 priced at ₹4.3 crore, says demand for customisation is rising in the top-end vehicle (TEV) segment, as buyers increasingly want their cars to stand out. Some customers are spending an additional ₹60 lakh to ₹1.5 crore on personalisation alone.
Santosh Iyer, managing director and chief executive officer (CEO) of Mercedes-Benz India, said this trend is being driven by a small, exclusive community of TEV owners who seek to differentiate their cars within their social circles. Customisation options include bespoke colours, personalised engravings on grab handles, and edition-specific branding.
